Studies

Customer Perceptions.

When it comes to germs and appearance, surveys show that customer perception is reality. If your customers think there is a germ issue in the front of the house, chances are they will assume there's one in the back too.

No matter how hard you may try to keep your restaurant looking clean, your business will suffer if customers can't readily see your commitment to their well-being.

The GOJO Total Solutions Foodservice Program can help you protect both employees and customers from germs that may cause illness - and damage your reputation.

When asked:
"When you noticed unclean conditions in a restaurant, what did you do?"

79%	of customers tell friends or family [1]
70%	of customers never return.

When GOJO asked 1,200 people to rank 6 features, in order of importance[2] to get their views on hand hygiene and instant hand sanitizers in restaurants, cleanliness beat fast service.

1.	71%	Clean and Neat Employees
2.	58%	Clean and Safe Restaurant
3.	34%	Fast Service
4.	19%	Friendly Staff
5.	9%	Hardworking Employees
6.	9%	Kid-Friendly

More Than

87% of customers know dirty hands play a role in the spread of foodborne illness. No matter how hard you may try to keep your restaurant looking clean, your business will suffer if customers can't readily see your commitment to their well-being.

[1]	Restaurant Patrons Discuss Cleanliness and Sanitation Issues: Strategic Foodservice Solutions and Nation's Restaurant News (June 1999)
[2]	Results based on nationwide online survey and observation of 1,000 individuals, conducted in May 2003. The expected range of error at 95% confidence level for any one question is +/-1.4% to +/-3.2%